Santa Maria Novella
In an unassuming, classic preserved building on a quiet street, stands what is arguably the world’s oldest pharmacy and perfume store – Officina Profumo-Farmaceutica di Santa Maria Novella.
The store has been renamed Santa Maria Novella, but its unique scent of bergamot and aromatic spices remains unchanged, and it’s what makes the brand fascinating.
The creative process is never rushed. Santa Maria Novella sets them apart from the rest not only because of the superior quality using all-natural ingredients extracted from their own garden in Florence and their luxurious blends of floral, fruity, and spicy notes – but also because of their respect for the story of the pharmacy, as well as the history of Florence itself which has also earned them the right to bear the honourable title “His Royal Highness” from the Grand Duke of Tuscany.
The right fragrance can take you almost anywhere, and Santa Maria Novella has managed to capture the true essence of Florence in a bottle and share it with millions of wearers around the world.