Creed is one of the most coveted niche fragrance houses of all time, renowned for quality, refinement and originality.
Founded in 1760 in London by James Henry Creed, the house rapidly became a favourite of the Court of England, with Queen Victoria appointing Creed as the court’s official fragrance supplier, an honour that was soon bestowed from a number of the great courts of Europe.
Royals such as Napoléon III, Empress Eugenia, François-Joseph and Elizabeth of Austria-Hungary, and Queen Christina of Spain recognised Creed’s creations for their desirable beauty and originality, prompting the house to move its base from London to Paris to better serve its exclusive clientele.
Creed’s long familial line of master perfumers, with knowledge passed on from one generation to the next, have created a catalogue of more than 200 fragrances that has seen them become one of the world’s only true ‘cult’ houses, with a loyal clientele including Grace Kelly, Audrey Hepburn, Carey Grant, Paul Newman, Princess Diana and Elizabeth Taylor.
At the helm of the dynasty is Olivier Creed, a fragrance expert who has dedicated his life to crafting exquisite concoctions from a love of the art, proving the adage that master perfumers are born, not made.
Both Olivier and his son Erwin traverse the globe to source the purest essences of rose and jasmine from Bulgaria, Turkey and Morocco, irises from Florence and tuberoses from India, ensuring their perfumes are as beautiful as those first created 200 years ago.
Creed’s luxurious fragrances are only crafted from essences of great quality, and contain the highest percentage of natural components in the French perfume industry.
The infusion technique, now abandoned by modern industry, enables Olivier, ever the perfectionist, to preserve the originality of his fragrances, with each component weighed, mixed, macerated and filtered by hand in the highest tradition of his forefathers.
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