One of the world’s oldest and most coveted perfume houses, Pierre Francois Lubin’s fragrance empire was founded in 1798 and was the official perfumer to European royalty in the 19th and 20th centuries.
Initiated into perfumery at the age of 10 under the apprenticeship of Tombarelli in Grasse, he then trained under Jean-Louis Fargeon in Paris who was the official perfumer to Queen Marie-Antoinette, a personal fragrance which is part of the Lubin empire today.
After the French revolution, Monsieur Lubin’s creations were appreciated by the first dandies known as Les Incroyables and their companions, Les Merveilleuses; their extravagant way of life soon becoming the symbol of a new Parisian savoir-vivre.
Soon creating perfumes for Empress Josephine, wife of Napoleon I, Napoleon’s sister Pauline Bonaparte, later Princess Borghese, by 1815, Lubin claimed his title as the holder of the Beauty Secrets of the French Court, the legacy left by Fargeon.
With illustrious patronage that included the Duke of Angoulême, son of King Charles X and husband of Marie-Thérèse of France, Marie-Antoinette’s only surviving child, Lubin’s favour extended into European royalty, as the official supplier to George IV, King of England, as well as to Tsar Alexander I of Russia.
During the reign of the last Queen of France, Maria Amelia, whose husband as King Louis-Philippe, Lubin obtained the title of Official Perfumer of the French Royal Court, continuing as a major player in the international fragrance industry until the second half of the 20th Century where it was resold several times over.
After falling into near obscurity in the late 1900s, Lubin was brought to life again by former Guerlain creative director Gilles Thévenin, a very experienced and highly-skilled perfume developer.
Dedicated to maintaining the tradition of creative, quality Parisian perfumery, Gilles has enlisted some of the house’s most passionate past employees as well as renowned sculptor Serge Mansau to bring the perfume house back to great acclaim.
Working with master perfumers including Olivia Giacabetti who created Idole, the 466th fragrance to carry the Lubin name, as well as reconceiving many of Lubin’s original great formulations including Marie Antoinette’s Black Jade and the 1955 ode to Grace Kelly, Gin Fizz by celebrated perfumer Henri Giboulet, Gilles has seen Lubin be restored as one of the greatest perfume houses of all time.
French made using the finest natural ingredients, in strict compliance with European and international regulations to the highest possibly quality for the most demanding clientele, Lubin enlists highly-qualified independent manufacturers to create the scents, embodying a long tradition of the highest quality craftsmanship.
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